Positioning and Branding

Karen Kang is a recognized expert in corporate and product positioning. She has helped more than 100 high technology companies develop successful positioning and brand strategies.

A Regis McKenna Partner
A 25-year veteran in marketing and communications, she founded Karen Kang Consulting in 1994. A former newspaper reporter, she has worked as an executive with marketing consulting, advertising and public relations firms such as Regis McKenna and BBDO. During her six years at Regis McKenna Inc. (RMI), a leading marketing consulting firm, she contributed to the firm’s success as a partner and co-manager of the fast-growing Systems and Software Practice.

Her entrepreneurial experience includes founding Italia Global Marketing LLC, where she rebranded and launched an online consumer marketing site for Italian vacation rentals and services (www.restacumme.com).

Recognized Expertise
She has trained more than 1,000 professionals on positioning at RMI seminars, the Haas School of Business at University of California (Berkeley), Golden Gate University School of Business, national conferences, and through seminars sponsored by the Forum for Women Entrepreneurs, Software Development Forum and her clients.

She holds an M.S. degree from Boston University and a B.A. degree from Mills College.

 
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